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السؤال #1
To write SQL that uses both customer data and system-generated data, what would they need to include in their query?
A. Data Filters
B. Measures
C. Data Views
D. All of the above
عرض الإجابة
اجابة صحيحة: C
السؤال #2
What Playbooks for subscribers are in the Marketing Cloud? (Choose 3)
A. Welcome Series Playbook
B. Birthday Email Playbook
C. Customer Anniversary Email Playbook
D. Marketing Playbook
عرض الإجابة
اجابة صحيحة: ABC
السؤال #3
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?
A. Sender Profile
B. Content information
C. Can-SPAM classification
D. Delivery Profile
عرض الإجابة
اجابة صحيحة: A
السؤال #4
In order to import into an data extension using "add" or "update" command what must it contain?
A. Primary Key
B. Email address
C. Subscriber Key
D. Subscriber Last name
عرض الإجابة
اجابة صحيحة: A
السؤال #5
An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file. How should the import of event registration data be configured?
A. Use the Import Activity to overwrite the records in the data extension
B. Use the Import Wizard to add new records into the data extension
C. Use the Import Wizard to overwrite the records in the data extension
D. Use the Import Activity to add new records into the data extension
عرض الإجابة
اجابة صحيحة: A
السؤال #6
A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)
A. Ensure that the data extension contains a primary key
B. Select the update type Add and Update
C. Select the update type Overwrite
D. Select the update type Add Only
عرض الإجابة
اجابة صحيحة: AB
السؤال #7
What does Exact Target do to help protect your data when you log in? Choose 2
A. Authenticate your browser
B. Enter your username and password
C. Click Send Activation Email button
D. You must choose a long password with multiple characters
عرض الإجابة
اجابة صحيحة: AC
السؤال #8
Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities. Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)
A. SQL Query Activity
B. Post to Facebook
C. Send SMS
D. Decision Split
E. Wait By Duration
عرض الإجابة
اجابة صحيحة: CDE
السؤال #9
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.Which additional tactic should improve on NTO's targeted segmentation?
A. Full-width lifestyle imagery featuring attractive people
B. Images of products that the customer has previously purchased
C. Personalized imagery influenced by subscriber preferences
D. Content focused on winter sports items for holiday shopping
عرض الإجابة
اجابة صحيحة: C
السؤال #10
A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?
A. Send Preview
B. User-Initiated
C. Test Send
D. Guided Send
عرض الإجابة
اجابة صحيحة: C
السؤال #11
A marketer uses Email Approvals. In which send process must an email have an "Approved" status prior to send? (Choose 3)
A. A/B Tests
B. Scheduled Sends
C. Send Previews
D. Triggered Sends
E. Test Sends
عرض الإجابة
اجابة صحيحة: ABD
السؤال #12
A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m. Which method meets their needs?
A. Report Scheduling in Datorama Reports
B. File Transfer Activity in Automation Studio
C. Report Definition Activity in Automation Studio
عرض الإجابة
اجابة صحيحة: B
السؤال #13
The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS. Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?
A. Link Help Text
B. Link Conversion Tracking
C. Link Tooltip
D. Link Tracking Alias
عرض الإجابة
اجابة صحيحة: C
السؤال #14
A marketer needs a simple tool to create segments from the data stored in a data extension. How would you advise them?
A. Data Filters
B. Measures
C. Groups
D. Query Activities
عرض الإجابة
اجابة صحيحة: A
السؤال #15
A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?
A. Send Email
B. Guided Send
C. Send Preview
D. Test Send
عرض الإجابة
اجابة صحيحة: B
السؤال #16
A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.How should the marketer proceed?
A. Select the "Preview" tab within the Classic Content tool
B. Create a user-initiated email to send to the list of subscribers
C. Use the Test Send tool to trigger copies of the email
D. Using the Subscriber Preview tool, cycle through the list of subscribers
عرض الإجابة
اجابة صحيحة: D
السؤال #17
When the number of subscribers exceeds one million records, which data model is preferred?
A. Lists
B. Data Extensions
C. Data Filters
D. Groups
عرض الإجابة
اجابة صحيحة: B
السؤال #18
Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed. What is the correct sequence of Activities for this File Drop Starting Source?
A. Import File Activity > Send Email
B. Import File Activity > File Transfer Activity > Send Email
C. File Transfer Activity > Send Email
D. File Transfer Activity > Import File Activity > Send Email
عرض الإجابة
اجابة صحيحة: D
السؤال #19
A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?
A. Triggered Email
B. Test Send
C. Guided Send
D. User Initiated Email
عرض الإجابة
اجابة صحيحة: A
السؤال #20
What are Data Filters in the Marketing Cloud and how are they used? (Choose 4)
A. Can be used in both data models (Lists and Data Extensions)
B. They are similar to rule based group wizard approach to create segmentation rules
C. They allow for more complex segmentation of subscribers
D. They are only used in the List Data Model
E. They are only used in the Data Extension Model
F. They use measures to look at behavioral data of subscribers
عرض الإجابة
اجابة صحيحة: ABCF
السؤال #21
What are some things a marketer should consider in order to help ensure that their email marketing message is effective? (Choose 5)
A. Honor opt-requests promptly
B. Animated Gifs
C. Link the GIF to a video
D. Use styled alt tag and background color
E. Be aware of size of e-mail, be brief
F. Automate your post-message
عرض الإجابة
اجابة صحيحة: BCDEF
السؤال #22
A marketer would like to improve open rates for weekly email campaigns. On which area of email design should the marketer focus?
A. Footer
B. Email Body
C. Envelope Content
D. Link Content
عرض الإجابة
اجابة صحيحة: C
السؤال #23
What are the ways that data can be imported into the marketing cloud? (Choose 3)
A. Import Activity
B. Import Wizard
C. API
D. Query Activity
عرض الإجابة
اجابة صحيحة: ABC
السؤال #24
A marketing team is using the Import Activity to import a CSV file into a data extension. The file location is the system default File Location: Enhanced SFTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? (Choose two.)
A. Change the file format from "comma separated value" to "tab delimited
B. Ensure the name of the file in the Import Activity matches the file name on the SFTP
C. Use the Import Wizard to point to rename the file on the Enhanced SFTP
D. Ensure the file to be imported is in the Import Folder on the Enhanced SFTP
عرض الإجابة
اجابة صحيحة: BD
السؤال #25
A marketer needs to test personalized content in an email prior to sending. How can the marketer easily minimize the possibility of someone unsubscribing during the testing process?
A. Create a version of the email that does not include the unsubscribe link
B. Deselect the option to Enable System Generated Links in the Test Send
C. Send to a Test Data Extension via the Send Flow
D. Send the marketing team a link to the Subscriber Preview of the email
عرض الإجابة
اجابة صحيحة: C
السؤال #26
The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.Which two practices should the marketing manager employ? (Choose two.)
A. Offer a special discount for opening the email
B. Use a large sample size
C. Wait at least 24 hours before declaring a winner
D. Test multiple variations concurrently
عرض الإجابة
اجابة صحيحة: BC
السؤال #27
How can you tell the marketing cloud that an email is commercial or transactional?
A. Check the commercial email checkbox
B. Check the Transactional checkbox
C. Associate a commercial send classification to the email
D. Associate a transactional send classification to the email
عرض الإجابة
اجابة صحيحة: CD
السؤال #28
What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)
A. they are like Suppression lists; list of subscribers that don't want to receive your communications
B. subscribers who have a status (active, bounced, held, unsubscribed)
C. May be subscribers who want to continue receiving messages
D. You select an Exclusion List at the time of send
عرض الإجابة
اجابة صحيحة: BCD
السؤال #29
Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.Which two activities should NTO consider using? (Choose two.)
A. SQL Query Activity
B. Segment Activity
C. Filter Activity
D. Data Extract Activity
عرض الإجابة
اجابة صحيحة: AC
السؤال #30
Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email. What tool can the marketer use to control default headers and footers on email sends?
A. AMPscript Lookups
B. Dynamic Content
C. Sender Profile
D. Delivery Profile
عرض الإجابة
اجابة صحيحة: D

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