SCENARIO Please use the following to answer the next question: Liem, an online retailer known for its environmentally friendly shoes, has recently expanded its presence in Europe. Anxious to achieve market dominance, Liem teamed up with another eco friendly company, EcoMick, which sells accessories like belts and bags. Together the companies drew up a series of marketing campaigns designed to highlight the environmental and economic benefits of their products. After months of planning, Liem and EcoMick ente
A. It determines how long to retain the personal data collected
B. It has been provided access to personal data in the MarketIQ database
C. It uses personal data to improve its products and services for its client-base through machine learning
D. It makes decisions regarding the technical and organizational measures necessary to protect the personal data