السؤال #1

A Pardot customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Pardot form on their Pardot landing page using this layout template, the form doesn't appear.What could be the issue?

A. The landing page on a browser with the cookies cleared was not tested

B. The same layout template on both the form and the landing page was not used

C. The %%content%% variable tag in the layout template code was missing

D. The form HTML embed code in the layout template code was not used

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اجابة صحيحة: C

السؤال #2

A Pardot administrator just created scoring categories for each product line. Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

A. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce

B. Share both Folder A and Folder B with the sales users" records in Pardot

C. Add the Pardot Category Score related list to the lead and contact page layouts in Salesforce

D. Assign the Pardot Category Scoring permission set to the sales user's profile in Salesforce

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اجابة صحيحة: C

السؤال #3

How many automation rules can you have

A. Always 100

B. Pardot Growth Edition: 50 Pardot Plus Edition: 100 Pardot Advanced Edition: 150

C. Pardot Growth Edition: 50 Pardot Plus Edition: 100 Pardot Advanced Edition: 200

D. Pardot Growth Edition: 100 Pardot Plus Edition: 150 Pardot Advanced Edition: 200

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اجابة صحيحة: B

السؤال #4

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Pardot marketing efforts as well as Salesforce driven activity on the campaign. Which features should they enable and utilize?

A. Connected Campaigns and Campaign Influence

B. Salesforce User Sync and Campaign Influence

C. Connected Campaigns and Engagement Studio

D. Campaign Influence and Marketing Data Sharing

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اجابة صحيحة: A

السؤال #5

How could LenoxSoft benefit from Engage Reports?

A. Sales Managers can analyze lead information like prospect activity, scores, and grades

B. Users can analyze form submission performance for the prospects they have emailed

C. Users can analyze the performance of their templated and non-templated emails

D. Sales Managers can receive desktop notifications for their teams' email activities

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اجابة صحيحة: C

السؤال #6

The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Pardot feature of email now can be used to run these tests?

A. Create a test list of approved users to use in the testing tab of the email now

B. Create a dynamic list of approved users to use as the recipient list in the sending tab

C. Create a one off email test send by entering an email address in the Send to Emails section of thetesting tab

D. Create a static list of approved users to use as the recipient list in the sending tab

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اجابة صحيحة: A

السؤال #7

The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.What should the marketing team do with these leads until they are ready to purchase?

A. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase

B. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest

C. Send the prospects a monthly newsletter with product demos or free trial offers

D. Create an engagement program to send educational content and notify sales if they engage

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اجابة صحيحة: A

السؤال #8

You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

A. Create a Pardot campaign for each pay per click ad and place the tracking code on the landing page

B. Create a custom redirect for each pay per ad click and and select a Pardot campaign for each custom redirect

C. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list

D. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list

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اجابة صحيحة: B

السؤال #9

LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Pardot to ensure a high deliverability rate in their initial Pardot email sends. Choose 2

A. The date LenoxSoft last compared data between the email provider and Salesforce

B. How many emails a month were sent from the current email provider

C. When was the last time a prospect was emailed in their current email provider

D. Identify the currently mailable and unmailable prospects in their current email provider

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اجابة صحيحة: CD

السؤال #10

How could the prospect field `Pardot Hard Bounce' be updated so a prospect becomes mailable?

A. Update the "Opt Out" field on the prospect record

B. Remove the value in the `Pardot Hard Bounce' field

C. Change the email address to a valid email address

D. Clear the "Do Not Email" field on the prospect record

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اجابة صحيحة: D

السؤال #11

LenoxSoft hosts content in Pardot and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.Which two strategies for gating content should ensure real prospects are the ones accessing the content?Choose 2 answers

A. Prospects with invalid emails are sent an autoresponder requesting email verification

B. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication

C. Using the data format drop-down, set the email validation option at the form level

D. Send the content via an autoresponder email with a link to download the content

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اجابة صحيحة: AC

السؤال #12

With Pardot, what is the recommended way to measure the success of an email campaign?

A. Click Through rate

B. Email Complain Rate

C. HTML Open Rate

D. Spam complaints

عرض الإجابة

اجابة صحيحة: A

السؤال #13

LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Pardot at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone.Which of the following would be the appropriate course of action to take?

A. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws

B. After being given their consent, go into their Pardot account settings and enable operational emails sending

C. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes

D. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them

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اجابة صحيحة: C

السؤال #14

During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Pardot features are the minimum requirement for a successful Engagement Program?

A. Email Authentication > Salesforce Connector > Email templates > Users > Engagement program

B. CNAME > Salesforce connector > Email Templates > Lists > Engagement program

C. CNAME > Email Authentication > Email templates > Lists > Engagement program

D. Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program

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اجابة صحيحة: C

السؤال #15

Can we connect Twilio SMS Center via Pardot Connector?

A. True

B. False

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اجابة صحيحة: A

السؤال #16

LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.Which automation tool in Pardot should be used?

A. Dynamic list

B. Completion action

C. Automation rule

D. Segmentation rule

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اجابة صحيحة: A

السؤال #17

You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]

A. Segmentation Rule

B. Completion Action

C. Dynamic List

D. Automation Rule

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اجابة صحيحة: D

السؤال #18

Is it possible for many users to edit exact same Email Template simultaneously?

A. True

B. False

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اجابة صحيحة: B

السؤال #19

Select available User Roles

A. Administrator

B. Sales User

C. Marketing Manager

D. CD Marketing

E. Sales

F. Sales Manager

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اجابة صحيحة: ADEF

السؤال #20

LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form.How would you have LenoxSoft automate the assignment?

A. Export the submission report and Import

B. Run completion Action on form Request a demo with action assign to user

C. Run completion Action on form Request a demo with action notify Admin

D. Run an automation rule to assign based on the ?Request demo ?Submissioandp; prospect status field

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اجابة صحيحة: D

السؤال #21

Select available Webinar Connectors

A. WebinarJam

B. Webex

C. ClickMeeting

D. ReadyTalk

E. Demio

F. GoToWebinar

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اجابة صحيحة: BDF

السؤال #22

What are available Data Formats in Pardot Form Fields?

A. Text

B. Number

C. Email

D. Phone

E. Email with valid mail server

F. Email not from ISPs and free email providers

G. Date

H. Password

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اجابة صحيحة: ABCEF

السؤال #23

LenoxSoft has a training portal for customers. A Pardot page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promote

A. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List

B. Create a dynamic list with the criteria :: Webinar:: Successful and Custom Prospect custom field:: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if:: Add to List

C. Create a completion action with the criteria :: Webinar:: Successful and Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List Create a segmentation rule with the criteria :: Webinar:: Successful and Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list

D. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field [Engagement] is engaged | Remove from list

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اجابة صحيحة: B

السؤال #24

Administrators can reset passwords for users

A. True

B. False

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اجابة صحيحة: A

السؤال #25

When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

A. Segment internal employees with high scores for initial email sends

B. Segment prospects with free email service providers for initial email sends

C. Segment the best and most active contacts for initial email sends

D. Segment cold prospects with a low score to reengage for initial email sends

عرض الإجابة

اجابة صحيحة: A

السؤال #26

LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Pardot account.Which two benefits of email authentication should be discussed with the IT managChoose 2 answers

A. Authentication provides legal protection against email abuse complaints

B. Authentication increases deliverability rates of emails sent through Pardot

C. Authentication proves Pardot is a legitimate sender of LenoxSoft's emails

D. Authentication ensures the company's sending IP will not appear on blocklists

عرض الإجابة

اجابة صحيحة: AB

السؤال #27

What three features in Pardot can utilize Handlebars Merge Language (HML) merge fields? Choose 3 answers

A. User Notifications

B. Social Posts

C. Dynamic Content

D. User Signatures

E. Email Templates

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اجابة صحيحة: CDE

السؤال #28

LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

A. Create a new automation rule

B. Create a new segmentation rule

C. Add a completion action to the form the prospects completed to register for the webinar

D. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores

عرض الإجابة

اجابة صحيحة: A

السؤال #29

How are prospect that have started a wait step impacted when an entire engagement program is paused?

A. They will NOT continue to progress through the wait step and once the engagement program is resumed the wait step will start where it left off

B. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step

C. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning

D. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step

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اجابة صحيحة: C

السؤال #30

Lenoxsoft wants to continue to use their existing forms. Pardot form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Pardot with their Pardot campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements:1. New prospects are added to the New Lead engagement program and remain until they reach

A. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than:: 100, Action:: add to list

B. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list

C. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list

D. Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list

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اجابة صحيحة: A

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