السؤال #1

What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?

A. Co-Buy

B. Co-Browse

C. Trending

D. SmartBundle

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اجابة صحيحة: C

السؤال #2

Which three entities and/or functions can be used in an expression when building a calculated dimension?

A. The VLOOKUP function

B. Mapped dimensions

C. The EXTRACT function

D. Calculated dimensions

E. Mapped measurements

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اجابة صحيحة: BCE

السؤال #3

What can you learn from segment compare on the segment detail tab?

A. To understand view time purchases attributes revenue by category

B. To compare users, engagement activity and other actions across segments displayedcorrect

C. To view individual users that are part of the segment

D. To understand what campaign use the segment for targeting

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اجابة صحيحة: B

السؤال #4

What two features of interaction studio have functionality to perform an A/B testing?

A. Templates

B. Campaigns

C. Segments

D. Recipes

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اجابة صحيحة: BC

السؤال #5

Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.The German NTO team is preparing for a campaign and wants to use customized CloudPages with thedomain de-special.ntomarketing.com.How could the Marketing Cloud admin meet this requirement?

A. Purchase a new SAP for de-special

B. Purchase a new private Domain for use in CloudPages

C. CloudPages must use the SAP domain

D. CloudPages must use pages

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اجابة صحيحة: B

السؤال #6

Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

A. Ask the content team to create more images in order to diversify the asset pool

B. Set a Fallback Asset

C. Utilize Einstein Engagement Frequency to send the emails less often

D. Set Fatigue Rules for the product Asset Classes

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اجابة صحيحة: A

السؤال #7

A developer needs to determine why a Query Activity in an Automation has failed.Which three scenarios could have caused this? Choose 3 answers

A. The query takes more than 60 minutes to run

B. The query is returning more than one million rows

C. The query results in duplicate rows not allowed by the primary key

D. The query is not returning a value for a non-nullable field

E. The query is inserting a value that is larger than the size of a field

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اجابة صحيحة: ADE

السؤال #8

What is the maximum number of user attributes you can setup per dataset?

A. 100correct

B. 50

C. 250

D. 500

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اجابة صحيحة: A

السؤال #9

A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content. The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a rel

A. Use Automation Studio and Salesforce sends with campaign as an audience

B. Use Automation Studio to prepare personalization data and initiate journey

C. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic

D. Use send from Salesforce CRM and Salesforce report to prepare personalization data

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اجابة صحيحة: B

السؤال #10

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.What processes should they utilize to ensure a timely delivery across email and SMS?

A. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

C. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset

D. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

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اجابة صحيحة: A

السؤال #11

Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

A. Product ETL

B. Transaction ETL

C. Manual segment ETL

D. External email campaign events ETLcorrect

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اجابة صحيحة: D

السؤال #12

What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

A. Data-in, understand, engage, data-out, analyse

B. Know, understand, personalise, engage, analyse

C. Identify, understand, decide, act, analysecorrect

D. Profile, insight, understand, act, analyse

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اجابة صحيحة: C

السؤال #13

A developer receives Error Code 5 when performing a SOAP API call. The error states: "Cannot Perform 'Post' on objects of type 'SentEvent'".What could be the issue?

A. SOAP does not support POST; use REST

B. Theauthentication token has expired

C. It may be a temporary network issue

D. 'SentEvent' is not able to be updated using SOAP

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اجابة صحيحة: D

السؤال #14

Which feature would a marketer use to build a Send Classification? (Choose 2)

A. Custom Profile Center

B. Delivery Profile

C. Reply Mail Profile

D. Sender Profile

عرض الإجابة

اجابة صحيحة: BD

السؤال #15

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message. What should a consultant recommend to meet this criteria?

A. Import the identified subscribers into a list when creating the send

B. Create an exclusion data extension populated with the identified subscribers

C. Query contacts from the Einstein Engagement Frequency data extension when creating the send

D. Create a suppression list populated with the identified subscribers

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اجابة صحيحة: C

السؤال #16

What type of Information do rule step types look for in engagement studio programs?

A. Prospect Interest

B. Prospect behavior

C. Prospect activity

D. Prospect criteria

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اجابة صحيحة: D

السؤال #17

A developer wants to create a complex dynamic email with three different sections and four different possible content blocks In each section. The email will be sent to an audience of over one million contacts.Whichbest practice should the developer use to ensure a blank email will not be sent?

A. Send a test of every possible version using Test Send

B. Review every possible version using Subscriber Preview

C. Create separate emails for each version

D. Confirm everyversion has default content

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اجابة صحيحة: D

السؤال #18

A client's data consists of three data sources - Facebook Ads, LinkedIn Ads and Google Campaign Manager.Notes:* The client is planning on adding an additional 100 Facebook Ads data streams and 50 more LinkedIn Ads data streams.* The final volume of data in the workspace will be 5M rows* Each data source has a naming convention and it can be assumed that any additional profile (i.e. Data Stream) from one of these sources will follow the same naming convention.The client provided the following sample files:Fa

A. Mapping Formulas

B. Calculated Dimension

C. Patterns

D. vLookuP

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اجابة صحيحة: C

السؤال #19

How often does interaction studio poll the sftp for new files for ingestion?

A. Immediately

B. Hourly

C. Daily

D. Every 15 minutes

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اجابة صحيحة: D

السؤال #20

The marketing associate at Cloud Kicks wants to create a custom report to only track key performance indicators (KPIs) prioritized by leadership. Which feature should the associate use?

A. Intelligence Reports

B. Email Studio Send Tracking

C. Marketing Cloud Engagement Reportscorrect

عرض الإجابة

اجابة صحيحة: C

السؤال #21

Contact Builder can be used to create a relational model of an organization's data within Marketing Cloud. Which three factors should be taken into consideration when preparing data to be used in Contact Builder? Choose 3 answer

A. Assigning data relationships and primary keys across all channels

B. Verifying data address marketing needs

C. Verifying all data extensions have a sendable value

D. Verifying each data extension has the required Email Address field populated

E. Normalizing data to reduceredundancy

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اجابة صحيحة: ABC

السؤال #22

Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process. Which two terms would they add to their website to accomplish this? Choose 2 answers

A. Collect Codecorrect

B. Recommendation Codecorrect

C. Conversion/Cart Code

D. Email Conversion Code

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اجابة صحيحة: AB

السؤال #23

The marketing associate at Cloud Kicks wants to create a custom report to only track key performance indicators (KPIs) prioritized by leadership. Which feature should the associate use?

A. Intelligence Reports

B. Email Studio Send Tracking

C. Marketing Cloud Engagement Reportscorrect

عرض الإجابة

اجابة صحيحة: C

السؤال #24

In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers

A. Reconcile contact data on multiple Contact IDs

B. Add a single record to a data extension

C. Export data from a data extension to any SFTP location

D. Clear the data from a data extension

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اجابة صحيحة: AC

السؤال #25

A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

A. The agent uses a customized next best offer widget powered by the interaction studio connectorcorrect

B. Leverage service cloud to inform IS in real-time

C. Use machine learning to serve product/ content recommendations in email sent by your ESP

D. Manually sync data from Interaction studio to service cloud

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اجابة صحيحة: A

السؤال #26

A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.Which design should a consultant recommend for segmentation?

A. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension

B. Establish data relationships and create Data Filters for the marketer to modify

C. Create SQL Query Activities for the marketer to modify

D. Link the data extensions in an Attribute Group

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اجابة صحيحة: B

السؤال #27

Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.Which activity would allow NTO to build the journey with the fewest activities possible?

A. Einstein STO

B. Engagement Split

C. Wait Until Date

D. Join

عرض الإجابة

اجابة صحيحة: D

السؤال #28

Northtrn Trail Outfitters has set up their North American business unit to unsubscribe at the business unit level.Which dataview would they query to identify all subscribers who are unsubscribed from that Business Unit?

A. ListSubscribers

B. ENT

C. _BusinessUnitUnsubscribes

D. Subscribers

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اجابة صحيحة: C

السؤال #29

According to GDPR principles, what is a company allowed to do after collecting personal data from a client?

A. Retain client information after the client requests termination of the relationship

B. Contact the client in order to keep their personal data up to date

C. Sell the information to other companies for marketing purposes

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اجابة صحيحة: B

السؤال #30

Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?

A. Web & Mobile Analytics

B. Google Analytics 360

C. Collect Tracking code

D. Conversion Tracking

عرض الإجابة

اجابة صحيحة: C

السؤال #31

A developer created an email with AMPscript variable asthe subject line. The subject line variable was recently updated, but when testing the email, the wrong subject line continues to appear in the inbox. The developer thinks another, outdated, subject line variable is declared within the email. Where could the outdated variable be located?

A. In the HTML body which is processed after the Text body

B. In the Text body which is processed after the subject line

C. In the Text body which is processed after the HTML body

D. In the HTML body which is processed after the subject line

عرض الإجابة

اجابة صحيحة: C

السؤال #32

Certification Aid wants to encrypt data stored in Marketing Cloud. It is fine if unencrypted fields are visible to Marketing Cloud and Salesforce users, but the underlying data should be encrypted at rest to prevent physical data theft. Which encryption method should be chosen? Choose 1.

A. Tokenized Sending

B. Asymmetric Encryption

C. Transparent Data Encryption

D. Field-Level Encryption

عرض الإجابة

اجابة صحيحة: C

السؤال #33

While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administratorThe admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settingsWhat action should correct the issue?

A. Apply the Marketing Cloud for AppExchange User option as well

B. Reset al passwords to force new tokens

C. Apply the appropriate user mappings in the CRM configuration

D. Apply the administrator and Marketing Cloud Administrator permission sets to user

عرض الإجابة

اجابة صحيحة: D

السؤال #34

A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?

A. Third party segment

B. Control group segmentcorrect

C. A/B test segment

D. Location-based segment

عرض الإجابة

اجابة صحيحة: B

السؤال #35

An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

A. Look for the original list based on the Pardot campaign

B. Run an automation rule based on the Pardot campaign

C. Run a dynamic list based on the Pardot campaign

D. Run a segmentation rule based on the Pardot campaign

عرض الإجابة

اجابة صحيحة: D

السؤال #36

A technical architect is provided with the logic and Opportunity file shown below:The opportunity status logic is as follows:For the opportunity stages ''Interest'', ''Confirmed Interest'' and ''Registered'', the status should be ''Open''.For the opportunity stage ''Closed'', the opportunity status should be closedOtherwise, return null for the opportunity statusGiven the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:''Day'' --- Standard '

A. 1

B. 3

C. 2

D. 0

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اجابة صحيحة: D

السؤال #37

A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

A. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)

B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity

C. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity

D. marketing cloud Personalization uses third party software to match anonymous and known identities

عرض الإجابة

اجابة صحيحة: B

السؤال #38

Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?

A. Sender Profile

B. Content information

C. Can - SPAM classification

D. Delivery Profile

عرض الإجابة

اجابة صحيحة: C

السؤال #39

A developer needs to display a value which has beencalculated using an AMPscript block. This value is stored in the variable named 'Label'.Which two ways should the developer display this value in the body of an email? Choose 2 answers

A. %%-v(@Label) -%%

B.

C. %%@Label%%

D. %%(Write (@Label1) 1%%

عرض الإجابة

اجابة صحيحة: AC

السؤال #40

A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails. What functionality could be used to accomplish this?

A. Recent Email Send Report

B. Data Views

C. Send Logcorrect

D. Tracking Extract

عرض الإجابة

اجابة صحيحة: C

السؤال #41

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:1. Emails will be built using a custom dynamic template for these messages. 2. Links will vary over time and across campaigns. 3. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension. 4. Retargeting messages will dynamically populate content based on regional market.In order for this solution to be

A. AMPscript

B. SSJS

C. SQL

D. HTML

عرض الإجابة

اجابة صحيحة: A

السؤال #42

The digital marketing associate at Northern Trail Outfitters is looking for self-paced learning content about Journey Builder functionality. Which resource should the assoclate use?

A. Trailheadcorrect

B. Salesforce Developer Center

C. Salesforce Help & Training

عرض الإجابة

اجابة صحيحة: A

السؤال #43

Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website that day. They want to set up a month-long welcome Journey which sends emails specific to the purchase such as the type of tent, the available accessories for the tent, and care of the tent at different points throughout the Journey. NTO also recognizes that due to their competitive prices, they have had customers purchase more than one tent within a month.What type of data should

A. Entry Data

B. Journey Data

C. Salesforce Data

D. Contact Data

عرض الإجابة

اجابة صحيحة: B

السؤال #44

A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

A. A/B testing

B. Rule based testing

C. Time based testing

D. Variation testing

عرض الإجابة

اجابة صحيحة: B

السؤال #45

How can subscriber, system, and sendable Data Extension attributes be referenced for content personalization using SSJS? Choose 1.

A.

B.

C.

D.

عرض الإجابة

اجابة صحيحة: A

السؤال #46

What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose 2 answers

A. Open and click activity are tracked in either version

B. The email will avoid detection by various SPAM filters

C. An auto-generated text version will be sent with your HTML email

D. A custom text version will be sent with your HTML email

عرض الإجابة

اجابة صحيحة: AC

السؤال #47

Northern Trail Outfitters is receiving numerous complaints from subscribers that they are unable to find a newsletter they signed up for. Tracking information is indicating the email server rejected the email.Which status describes the issue?

A. Unsubscribed

B. Bounce

C. Held

عرض الإجابة

اجابة صحيحة: B

السؤال #48

Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.Which feature should they use?

A. Tokenized Sending

B. Field Level Encryption

C. Lookup reference to Contact Object

D. Master-detail relationship to Contacts

عرض الإجابة

اجابة صحيحة: A

السؤال #49

Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content. Which activity would allow NTO to build the journey with the fewest activities possible?

A. Einstein STO

B. Engagement Split

C. Wait Until Date

D. Joincorrect

عرض الإجابة

اجابة صحيحة: D

السؤال #50

A developer receives a request for tracking data for alt sends associated with a specific JoblD. The developer needs to see Sends, Opens, Clicks, and Bounces.Which two activities could the developer use? Choose 2 answers

A. Tracking Extract Activity

B. Server-Side JavaScript Activity

C. Campaign Data Extract

D. SQL Query Activity

عرض الإجابة

اجابة صحيحة: AD

السؤال #51

For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

A. Journey Builder Decision Splits provide a method to access data of Tokenized data natively

B. Personalization Strings still allow PII to be displayed within an email

C. Service Level Agreements for email sends are unsupported with the inclusion of outside servers

D. Tokenized Sending should be combined with field-level data encryption for additional security

عرض الإجابة

اجابة صحيحة: BC

السؤال #52

Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.How should consumers, retailers, and wholesale buyers be defined in Data Designer?

A. One-to-Many Relationship

B. Many-to-Many Relationship

C. One-to-One Relationship

D. Population

عرض الإجابة

اجابة صحيحة: C

السؤال #53

Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high- value customers. NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended. Which Activity should be configured in Automation Studio to help?

A. Send Email

B. Verification

C. Wait

عرض الإجابة

اجابة صحيحة: B

السؤال #54

An email manager was anticipating a test email to arrive in their inbox. Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?

A. My Tracking > Test Send Emails

B. My Reports > Administrator Reports > Email Send Report

C. My Reports > Administrator Reports > Email Sends By User

D. My Tracking > A/B Testing

عرض الإجابة

اجابة صحيحة: A

السؤال #55

How does IS define web template?

A. A repeatable framework used to create a web campaigncorrect

B. A google Chrome Extension

C. The events and behavior of what will be captured on the websites

D. An area on your site that a developer has configured

عرض الإجابة

اجابة صحيحة: A

السؤال #56

How can an admin find the number of mailable prospects in their database?

A. View all Segmentation lists

B. Navigate to the prospect list and select "Mailable Prospects"

C. View the sync queue

D. Navigate to the overview section

عرض الإجابة

اجابة صحيحة: B

السؤال #57

In which two locations in the pageType definition can a developer pass in attributes?

A. Listenerscorrect

B. cashdom

C. Ismatch

D. onActionEventcorrect

عرض الإجابة

اجابة صحيحة: AD

السؤال #58

Which two successs metrics can a company achieve with IS their web channel?

A. Increase in first time visitorcorrect

B. Increase in conversion ratecorrect

C. Increase in organic search ranking

D. Increase in revenuecorrect

عرض الإجابة

اجابة صحيحة: ABD

السؤال #59

How many times can a visitor accomplish a goal in interaction studio?

A. It varies depending on the setup of the goal segmentcorrect

B. Each time a visitor leaves and rejoins the goal segment

C. Only once for all time

D. No more than twice or the goal completion will no longer be counted

عرض الإجابة

اجابة صحيحة: A

السؤال #60

What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

A. Rule

B. End

C. Trigger

D. Action

عرض الإجابة

اجابة صحيحة: D

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اجتياز اختبار الممارسة Cisco وPMP وCISA وCISM وAWS بنسبة 100% للبيع!
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