السؤال #1

Which programming language should be used in email messages? Choose 1.

A. AMPscript only

B. Both

C. Either AMPscript orSSJS

D. SSJS only

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اجابة صحيحة: C

السؤال #2

Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.What two roles, custom or standard, could be assigned to this user to meet the requirement?Choose 2 answers

A. Marketing Cloud Channel Manager

B. Marketing Cloud Email Marketing Manager

C. Marketing Cloud Regional or Local Administrator

D. Marketing Cloud Administrator

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اجابة صحيحة: AD

السؤال #3

A user asks a Marketing Cloud admin to update and increase their session timeout setting.Which three considerations should the admin review before making this update? Choose 3 answers

A. Frustration of users upon timeouts

B. Best practice suggests a 20-minute timeout setting

C. Security risk of unauthorized users for longer timeout settings

D. Change impacts all users

E. Typical length of time users spend in Marketing Cloud

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اجابة صحيحة: BCD

السؤال #4

What three features are used to support mobile web personalization?

A. SiteMap

B. Web SDK

C. Mobile SDK

D. Mobile Data Campaign

E. Templates

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اجابة صحيحة: CDE

السؤال #5

Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.What statements are accurate regarding Attribute Groups?Choose 2 answers

A. They can contain only one data extension

B. They can be created by templates to accomplish certain tasks

C. They link data extensions to other data extensions or contacts

D. They replicate the structure from the external system data into templates

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اجابة صحيحة: BC

السؤال #6

A developer wants to programmatically inject Contacts into a journey via REST API. What is the recommended route using POST data extension fields and values?

A. /interaction/v1/interactions

B. /interaction/v1/events

C. /interaction/v1/eventDefinitions

D. /contacts/v1/contactEvents

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اجابة صحيحة: B

السؤال #7

You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A. Create a form handler for each white paper

B. Create a form per white paper and enable progressive profiling

C. Create a form handler and enable progressive profiling

D. Create a form and enable progressive profiling

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اجابة صحيحة: B

السؤال #8

Which three components of a recipe are optional when configuring a new algorithm?

A. Decisionscorrect

B. Ingredients

C. Variationcorrect

D. Boosterscorrect

E. Exclusionscorrect

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اجابة صحيحة: ACDE

السؤال #9

A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions--Subscribers and OrderTable, and the customer would like to include key information from both tables, such as:1. CustomerlD 2. FirstName 3. EmailAddress 4. OrderlD 5. OrderDate 6. ShippedDateWhich SQL statement should the consultant use?

A. SELECT T1

B. SELECT * FROM Subscribers WHERE CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate - JOIN OrderTable On CustomerlD=CustomerlD

C. SELECT CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate FROM Subscribers INNER JOIN OrderTable ON CustomerlD=CustomerlD

D. SELECT T1

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اجابة صحيحة: D

السؤال #10

Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?

A. Child business unit SFTP user should be created

B. Copy the parent SFTP user into each child business unit

C. Each business unit should have multiple SFTP users

D. All child business units should have an individual SFTP usercorrect

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اجابة صحيحة: D

السؤال #11

A developer wants to retrieve daily JSON data from a customer's API and write it to a data extension for consumption in Marketing Cloud at a later time.What set of Server-Side JavaScript activities should the developer use?

A. Platform

B. Platform

C. Platform

D. Platform

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اجابة صحيحة: C

السؤال #12

A customer has an eCommerce site and imports data into three data extensions daily:Orders, Order_Details, and 'Products.The data extensions contain the following information:1. Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal 2. Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount 3. Products: ProductId, SKU, Name, Description, Cost, Price Which two actions should be taken in Data Designer? Choose 2 answers

A. Create a one-to-one relationship between the contact record and Order Details

B. Create a one -to -many relationship between Orders and Order_Details

C. Create a one-to-one relationship between Orders and Order_Details

D. Create a one-to-one relationship between Order_Details and Products

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اجابة صحيحة: BD

السؤال #13

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross - channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source. What three advantages are gained when using Patterns & Data Classification as the harmonization method for creating the Objective field?

A. Ease of Maintenance

B. Performance (Performance when loading a dashboard page)

C. Use of code

D. Scalability

E. Processing (processing time when loading relevant data streams)

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اجابة صحيحة: ABD

السؤال #14

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A. IP Allowlist

B. Field Level Encryption

C. Advanced Audit Trail

D. Single Sign on Authentication

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اجابة صحيحة: A

السؤال #15

A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.How should a consultant begin troubleshooting the connection?

A. Create and send an email in Email Studio to test the connection and validate tracking

B. Validate Marketing Cloud and Sales Cloud users have access to the business unit

C. Create new Marketing Cloud and Sales Cloud users and perform a new installation

D. Validate Marketing Cloud and Sales Cloud permissions for the connecting users

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اجابة صحيحة: D

السؤال #16

The following file was uploaded into Marketing Cloud Intelligence as a generic dataset type: The mapping is as follows: Day ― Day Web_site_source ― Main Generic Entity Attribute 01 Page Views ― Generic Metric 1 *Note that ‘web_site_key’ and ‘web_site_name’ are NOT mapped. How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

A. 4correct

B. 0

C. 1

D. 3

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اجابة صحيحة: A

السؤال #17

A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months. Where should an associate view the status of the subscriber?

A. Synchronized Data Extensions in Contact Builder

B. All Subscribers in Email Studiocorrect

C. All Contacts in Contact Builder

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اجابة صحيحة: B

السؤال #18

Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud. What should the Marketing Cloud admin consider when sending from the new IP Address?

A. The IP address is on reserve, is already in use, and has an email sending history

B. Building desirable sending history and data will be variable based on list size and engagement

C. Sending in large volumes will alert ISPs the new IP Address is now in use

D. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns

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اجابة صحيحة: C

السؤال #19

A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.What functionality would allow this?

A. Advertising Studio

B. Personalization Builder

C. Web and Mobile Analytics

D. Web Analytics Connector

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اجابة صحيحة: D

السؤال #20

Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences. Is based on a data extension which has Email Address as Primary Key. A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even withThe entry ev

A. The preference center is too precise

B. Their account has deliverability issues

C. The contact fell below the High Water Mark

D. The entry event is triggered too often

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اجابة صحيحة: C

السؤال #21

A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?

A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

B. Make sure the team has a date stamp to avoid duplication

C. Make sure the files placed on the correct subfolder within the SFTP

D. Use the exact file name used for the trigger in the Import File Activity

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اجابة صحيحة: A

السؤال #22

Northern Trail Outfitters wants to trigger a receipt email via the SOAP API whenever a customer makes a purchase. Their developer wrote the call using the TriggeredSendDefinition object and the Create method, but no emails have been sent during his initial testing. Which object and method should the developer use?

A. TriggeredSendDefinition object and Update method

B. TriggeredSend object and Create method

C. TriggeredSend object and Update method

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اجابة صحيحة: B

السؤال #23

A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.Which two data would still exist in the account? Choose 2 answers

A. Contact-specific data at the job level

B. Contact data in non-sendable data extensions

C. General tracking data at the job level

D. Contact data in sendable data extensions

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اجابة صحيحة: BC

السؤال #24

A marketing associate needs to import a CSV file into a data extension. Which delimiter should the associate select to correctly import this file type?

A. Tab

B. Pipe

C. Commacorrect

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اجابة صحيحة: C

السؤال #25

How does a developer share web templates from one dataset to another?

A. Deployment manager

B. Copy

C. Download to zip file, upload zip filecorrect

D. Clone

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اجابة صحيحة: C

السؤال #26

The marketing team at Northern Trail Outfitters wants to include a subscriber's local weather conditions in the subject line of their email campaigns. This information is stored in the data extension used for sending. Which feature should an associate utilize?

A. Personalization Stringscorrect

B. Decision Splits

C. Filter Activity

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اجابة صحيحة: A

السؤال #27

Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.Which two types of API calls are counted against the rolling 24-hour limit?

A. SOAP API Calls updating objects

B. CreateSalesforceObject() AMPscript

C. Login Calls

D. Bulk API

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اجابة صحيحة: AD

السؤال #28

Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns. What feature should be recommended?

A. Einstein AI

B. Interaction Studio

C. Datoramacorrect

D. Google Marketing Platform

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اجابة صحيحة: C

السؤال #29

ETL feeds must follow explicit specifications and requires which type of file format?

A. CSV

B. JSON

C. Binary

D. TextDocs

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اجابة صحيحة: A

السؤال #30

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the recommended best practice for font usage in email?

A. Use a web - safe font for text that closely matches the brand's custom font

B. Build an email as one image, with all text saved in the brand font

C. Edit an email's HTML to list the custom brand font in the style tag's font - family property

D. Build an email using multiple images, with all text saved in the brand font

عرض الإجابة

اجابة صحيحة: A

السؤال #31

What Is a disadvantage of using a Vlookup formula?

A. Can return values only from the same data stream type

B. It cannot be used more than once from the same data stream

C. Could extend processing time of data streams

D. It allows classifying data only on a basis of mutual entity keys

عرض الإجابة

اجابة صحيحة: C

السؤال #32

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.What option should speed up the delivery while meeting these criteria?

A. Journey that allows re-entry after exiting

B. Scheduled Automation utilizing Triggered Send Emails

C. Scheduled Automation using a Send Activity

D. Single Send Journey

عرض الإجابة

اجابة صحيحة: C

السؤال #33

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.What should a consultant recommend'

A. Create an auto-suppression list populated with subscriber keys

B. Populate a list using a query to exclude the subscriber key

C. Create an exclusion list with the known email addresses

D. Create an auto-suppression list populated with the known email addresses

عرض الإجابة

اجابة صحيحة: D

السؤال #34

Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out". How could this behavior be corrected'

A. Ensure the DNS Record Redirect is correctly configured

B. Ensure the two phrases are added to a filtered keyword list

C. Ensure the two phrases are added the "Filtered Keywords" data extension

D. Ensure "Common Misspellings" Is selected as one of the Reply Filterscorrect

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اجابة صحيحة: D

السؤال #35

Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.Which two actions should NTO take in order to create Send Classifications? Choose 2 answers

A. Define a Sender Profile

B. Define a Subscriber -specific From Name

C. Define custom Reply Mail Management

D. Define a Delivery Profile

عرض الإجابة

اجابة صحيحة: AD

السؤال #36

What is the relationship between “Media Buy Key” and “Campaign Key”?

A. Many-to-one (one Campaign Key has many Media Buy Keys)correct

B. Many-to-many

C. One-to-many (one Media Buy Key has many Campaign Keys)

D. One-to-one

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اجابة صحيحة: A

السؤال #37

Northern Trail Outfitters stores birthdate on the contact object in the Salesforce CRM. They want to inject the contact into a journey on their birthday.Which two Journey Builder entry process configurations allow for an injection using the customer's birthday? (Choose two.)

A. An automation with query activity using Contact object Synchronized Data Extension then Journey Entry Activity

B. Journey Builder Date Based Event using Contact Data related to Synchronized Data Source Attribute Group

C. DMP Entry Event from Audience Studio using Date of Birthday equal to Today Segmentation

D. Salesforce Data Entry event with filter criteria on Contact Object where `Date of Birthday equal to Today'

عرض الإجابة

اجابة صحيحة: CD

السؤال #38

Event API requests are made using what two content types (select 2)?

A. CSVcorrect

B. XML

C. Form URL encodedcorrect

D. JSONcorrect

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اجابة صحيحة: ACD

السؤال #39

How should marketers manage data under GDPR compared to CCPA? (Choose two)

A. Include clear opt-in consent mechanisms

B. Provide easily accessible opt-out options

C. Assume consent for data collection

D. Implement stricter data security measures than required by CCPA

عرض الإجابة

اجابة صحيحة: AB

السؤال #40

Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers. How would they set up the Import Activity to know the name of the file?

A. Set File Naming Pattern to %%AUTOMATED_FILENAME%%

B. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%correct

C. Filename is automatically passed to Import Activity with File Drop Automations

D. Check the 'Use filename from Automation' checkbox

عرض الإجابة

اجابة صحيحة: B

السؤال #41

CertificationAid uses Marketing Cloud Connect and wants to create a lead capture form on a landing page. When a customer submits the form, a Lead record should be created in Salesforce. Which scripting language can be used for this? Choose 2.

A. AMPscript to create Salesforce record, SSJS for form handling

B. SSJS to create Salesforce record, AMPscript for form handling

C. AMPscript for whole functionality

D. SSJS for whole functionality

عرض الإجابة

اجابة صحيحة: AC

السؤال #42

Clock Kicks would like to encrypt and store form data submitted from a CloudPage in a data extension using AMPscript. Which three encryption options could be used when creating a new key in Key Management? Choose 3

A. SAML

B. Asymmetric

C. RSA

D. Salt

E. Symmetric

عرض الإجابة

اجابة صحيحة: B

السؤال #43

Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list. What should be resolved prior to generating the audience?

A. What the offer will be

B. When to send the email

C. Who the offer come from

D. How to determine engagementcorrect

عرض الإجابة

اجابة صحيحة: D

السؤال #44

Northern Trail Outfitters' legal team is concerned about the daily import process that brings in subscribers to a Sendable Data Extension, even when records have already been targeted for deletion.Which two true expected behaviors for these recordsoccur in the event a send is initiated directly to this Sendable Data Extension?Choose 2 answers

A. Records still in the suppression phase will only be excluded if manually specified during send time

B. Records still in the suppression phase will be excluded from sends

C. Records that have already been deleted will be treated as new records

D. Records that have been deleted will be excluded from sends Indefinitely

عرض الإجابة

اجابة صحيحة: BC

السؤال #45

Northern Trail Outfitters has an Enterprise 2.0 account with 15 business units. Each business unit can access a Shared Data Extension named 'Inventory', which contains the details for each product. A Boolean field named'InStock' indicates whether the item is available.Which snippet of AMPscript would return all products which are currently available?

A. LookupRows ('Ent

B. LookupRows ('Ent

C. LookupRows ('Ent

D. LookupRows ('Inventory*, 'InStock' 'true',)

عرض الإجابة

اجابة صحيحة: C

السؤال #46

A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.Which security setting would control this behavior?

A. Select `Identity Verification'

B. Select `Enable Audit Trail Data Collection'

C. Deselect `Exclude API Users From Password Expiration'

D. Deselect `Enable Username and Password for Web Services'

عرض الإجابة

اجابة صحيحة: D

السؤال #47

A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? Choose Two

A. Upgrade the MC account to ConnectedApp

B. Turn off link details tracking

C. Filter data

D. Turn off Individual Level Tracking

عرض الإجابة

اجابة صحيحة: AD

السؤال #48

Which two statements are correct regarding the Parent-Child configuration?

A. Parent-Child configurations can cause performances issuescorrect

B. A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one

C. Parent-Child links different tables based on shared key valuescorrect

D. Parent-Child allows sharing both dimensions and measurements

عرض الإجابة

اجابة صحيحة: AC

السؤال #49

Northern Trail Outfitters is receiving numerous complaints from subscribers that they are unable to find a newsletter they signed up for. Tracking information is indicating the email server rejected the email. Which status describes the issue?

A. Unsubscribed

B. Bouncecorrect

C. Held

عرض الإجابة

اجابة صحيحة: B

السؤال #50

What are three ways segments are used in marketing cloud personalization?

A. Set goal and filtersb)

B. Recommending products

C. Targeting for campaigns

D. Creating related lists within Salesforce CRM

E. Analytics, trends and engagement

عرض الإجابة

اجابة صحيحة: CE

السؤال #51

A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.What are the effects of the click to the subscriber's status?

A. Status is changed to Active and the bounce count is unchanged

B. Status is changed to Held for 72 hours and the bounce count is set to Zero

C. Status remains as Bounced the bounce count is unchanged

D. Status is changed to Active and the bounce count is set to Zero

عرض الإجابة

اجابة صحيحة: D

السؤال #52

A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.Which solution should the admin suggest?

A. AMPscript for Marketing Cloud

B. Parameter Manager

C. Google Analytics 360

D. Marketing Cloud Connect

عرض الإجابة

اجابة صحيحة: B

السؤال #53

A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.What should a consultant recommend to deploy the email?

A. Inject the subscriber into a Journey

B. Use the Transactional Messaging API

C. Execute a Triggered Emails Interaction

D. Use a User-Initiated Emails Interaction

عرض الإجابة

اجابة صحيحة: B

السؤال #54

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.What should a consultant recommend to meet this criteria?

A. Import the identified subscribers into a list when creating the send

B. Create an exclusion data extension populated with the identified subscribers

C. Query contacts from the Einstein Engagement Frequency data extension when creating the send

D. Create a suppression list populated with the identified subscribers

عرض الإجابة

اجابة صحيحة: C

السؤال #55

Under GDPR, which rights does the consumer have to the data collected by the business?

A. Rights to not be forgotten or processed

B. Rights to data access and portability

C. Rights to request and modify data as they see fit

عرض الإجابة

اجابة صحيحة: B

السؤال #56

How often is the Event Stream report refreshed?

A. Every Day

B. Every 15 Secondscorrect

C. Every 30 Minutes

D. Every hour

عرض الإجابة

اجابة صحيحة: B

السؤال #57

Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

A. Publication Listscorrect

B. Data Extensionscorrect

C. Listscorrect

D. Groups

عرض الإجابة

اجابة صحيحة: ABC

السؤال #58

Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

A. External Key within the Import File Activity

B. Run Completion within the File Drop Automation

C. RuntimeError within the File Drop Automation

D. Notation Settings within the Import File Activity

عرض الإجابة

اجابة صحيحة: D

السؤال #59

Northern trail Outfitters' marketing department wants to review last year's holiday engagement to this year's engagement.What should they use to access the historical engagement data?

A. SQL activity using data views

B. Audit Trail extract

C. Tracking Data extract

عرض الإجابة

اجابة صحيحة: C

السؤال #60

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.Which activities would Marketing Cloud use to automate this campaign?

A. Refresh Mobile Filtered List and Outbound Send

B. Import Mobile Contacts and Outbound Send

C. Import Mobile Contacts and Send SMS

D. Refresh Mobile Filtered List and Send SMS

عرض الإجابة

اجابة صحيحة: C

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اجتياز اختبار الممارسة Cisco وPMP وCISA وCISM وAWS بنسبة 100% للبيع!
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