Respuesta de referencia
Absolutely. My demand planning process is a structured, cyclical approach that begins with data gathering and cleansing. I start by pulling historical sales data from our ERP system, typically looking at the last 24 to 36 months. It's crucial at this stage to cleanse the data, identifying and addressing any outliers or anomalies caused by stockouts, promotions, or other unusual events, and documenting the adjustments made.
Next, I move into statistical forecasting. Using forecasting software like SAP IBP or Oracle Demantra, I generate a baseline statistical forecast. I typically run several models, such as ARIMA, Exponential Smoothing, and Croston's method for intermittent demand, and then evaluate them based on metrics like MAPE and bias to select the most appropriate one. This baseline gives us an objective, data-driven starting point.
The third step is enrichment and collaboration. This is where the art of demand planning comes in. I lead the monthly consensus meeting, bringing together sales, marketing, and finance teams. Sales provides insights on new customer pipelines and market trends, while marketing shares the promotional calendar and new product introduction (NPI) plans. We review the baseline forecast together, and I facilitate a discussion to incorporate this qualitative intelligence, adjusting the forecast to reflect these future activities. The goal is to arrive at a single, consensus-based demand plan that everyone agrees to and is accountable for. Finally, after the plan is locked, I monitor forecast performance by tracking forecast accuracy and bias, which feeds back into the beginning of the next cycle, allowing for continuous improvement.