참고 답변
For a retail sales dashboard, I start with the business objective. Typically, leadership wants to understand performance, profitability, and drivers of growth.
Core KPIs would include total revenue, gross margin percentage, units sold, average order value, sales growth (YoY or MoM), revenue per store, basket size, and customer count. I also include top and bottom-performing products to highlight performance extremes.
I usually structure the dashboard across focused pages.
The first page is an executive summary. It includes KPI cards with small trend indicators, a monthly sales trend compared to the previous year, and a regional performance map. This page answers, “How are we performing overall?”
The second page focuses on product analysis. I use a matrix to show category-level performance, a scatter plot to analyze margin versus volume, and sometimes a decomposition tree to explore revenue drivers.
The third page is a store-level drilldown. Users can click on a region from the map and navigate to a store-specific page. I include target versus actual performance and comparisons between stores.
The fourth page focuses on customers. I may include a segmentation chart, new versus returning customer trends, and customer lifetime value ranking.
From a design perspective, I limit each page to around five to seven visuals. Line charts work best for trends. Bar charts work best for comparisons. KPI cards highlight the current state.
I maintain consistent branding and color logic, for example, red for underperformance, green for growth, and ensure the mobile layout is optimized. Clutter reduces usability, so clarity is always a priority.